Startup founders come in all shapes and sizes. They usually possess a desire to succeed and an endless supply of energy. This one, however, preferred sleeping on the sofa and scratching behind his ears. His name was Darwin. We often talk of him as a co-founder of the brand. Without him, Actijoy probably wouldn’t exist. We started it all thanks to him.

We decided to start running to lose a little weight and thought that Darwin could do with the same. After a while, we noticed he was struggling due to his physical condition and we started to think more about the health of our pup and to look for ways to get him into better shape.


Our mission is to make every pup the happiest pup in the world.

Our dogs give us so much, and this is our way of paying them back. Because we love them, we want to provide them with the best care possible.

This is why we created Actijoy. Actijoy comes from the heart.

Let’s activate joy in every doggy’s heart together!

Jana & Robert
Co-Founders, Actijoy
2 years in development
16 prototypes made
343 dog testers
16464 hours of rest meassured

Actijoy Team

Robert Hašek, CEO & Founder

The heart of the team

A passionate dog lover who wants to improve the life of every dog on Earth.

  • Robert is restless - that’s how it is with entrepreneurs with more than 20 years of experience of building companies, projects, and executive leadership.
  • His love for dogs shapes everything he does, often spending hours after work talking to fellow dog owners about how to improve their lives.

Jana Rosenfelderová, COO & Co-Founder

The brain of the team

Thanks to Jana, the whole team works like clockwork.

  • Management and sales, that is what Jana excels at! She has worked as COO in teams with Robert for 15 years - this makes us more of a family than just a team.
  • She has also had some projects of her own - she is a founder of the Chilli Code - New York company and brand.
  • Jana is not only loved by pets - all our suppliers love her as well! Not in vain do they say, "Cherchez la femme."

Martin Homolka, CTO & Co-Founder

The golden hands of the team

He shares his home with two cats! :)

  • Martin knows everything about social media - after all, he is the co-founder and former CTO of Socialbakers, an industry leader in social media analytics.
  • His goals may seem crazy and impossible, but since he finishes them with unbelievable precision, we decided to redefine “impossible”. Martin’s achievements speak for themselves - building the most successful Czech tech startup from 3 people to a $20M investment is no small feat!

Matej Mensik, Veterinary Advisor

  • Matej has extensive experience working with veterinarians, advising and managing veterinary hospitals, as well as in corporate M&A, strategic management, and business development in Central Europe and the United States.
  • His priorities have always been to enhance the lives and health of animals. Improving access to and quality of veterinary care as well as advising the Actijoy team are just some of the many reasons why he loves his job.